About

Alejandro Zielinsky G. is a Senior Product Owner with over 14 years of relevant experience in the field of data engineering and analytics. He is currently working with HelloFresh as a Senior Product Owner - Global Data Tracking, where he is responsible for implementing tracking solutions and providing measurement support for HelloFresh group brands and digital products across 12 countries. In his current role, Alejandro collects and prioritizes tracking implementation requests from Marketing and Product Analytics team leads. He also works as a Product Owner for Google Analytics, Google Tag Manager, Google BigQuery, and other user and marketing tracking solutions. Alejandro aligns and creates custom dimensions/metrics across all markets based on product analysts needs, marketing inquiries, and data available in the dataLayer. He manages complex data implementations, including timelines, dashboards, issues resolution, and results delivery using GTM, GA, Bigquery, and other tools. He defines user stories and detailed specifications for development teams in an agile environment. Before joining HelloFresh, Alejandro worked with Havas Media Group as a Data Operations Manager (DBi Spain) and a Data Engineer (DBi Spain). In these roles, he coordinated and developed technical projects for visualization and unification of online/offline marketing and business data from different clients and platforms. He also developed custom clients and connections to APIs (Facebook Marketing API, DCM, DBM, Google Analytics, Google Adwords, Sizmek) to extract business and campaign data. Alejandro created visualizations and dashboards in different Business Intelligence tools such as Tableau, Qlik View, Google Data Studio. He analyzed data from diverse platforms, created predictive models, and made recommendations for optimized purchase of media supports. He also worked on development projects on Big Data platforms such as Google BigQuery, Spark, and MongoDB. Alejandro completed his Master's in Marketing Digital from Madrid School of Marketing (MSMK) in 2012 and holds a Bachelor's Degree in Computer Science from Universidad Nueva Esparta, which he completed in 2008. He has expertise in data engineering, Spark, Big Data, and MongoDB. Alejandro is a highly skilled professional who has demonstrated his ability to manage complex data projects and deliver results.